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Video redaction for retail

A faster, easier way to redact video footage

Quickly blur personal data for incident management, internal staff investigations, insurance and law enforcement requests.

Redact footage necessary for:

  • In-store incident reporting

  • Inventory tracking and management

  • Employee investigations

Retail companies with multiple locations and high volumes of footage rely on Identity Cloak
Costa Coffee logo.
M&S Logo.
River Island Logo.
Caterpillar logo.
Video redaction challenges for retail companies

Processing high-volume video footage requests without creating bottlenecks is hard

Blurring personal data for incident management, internal staff investigations, insurance and law enforcement requests creates a lot of work. Not all redaction solutions can reduce the workload.

Footage of busy venues and parking lots

Your team would still have to put in hours of work to blur out every face and licence plate if a solution you use doesn't support automatic tracking and detection. 

Varied footage types with different levels of quality

From low-quality parking lot videos to mobile phone recordings, you need a solution that can be flexible enough to process different types of footage and redact audio tracks.

Limited staff availability for video redaction

Anyone should be able to process an urgent request in minutes. That won't work if only one person knows how to use a complex solution (and gets swamped with requests).

Identity Cloak for Retail

The easiest way to redact video footage for retailers

Automate face and body blurring. Complete requests in 12 minutes on average.
CCTV view of a retail space with subject of interest unblurred.

Automated redaction

Identity Cloak consistently recognises and blurs faces, bodies, and licence plates.

Anyone can use it

You don't need a dedicated team member to handle video requests. A quick training will be enough.

In-house deployment

No back-and-forth or revisions. Your team handles requests in-house, staying in control of the timeline.

Identity Cloak isn’t just a piece of software, it’s essential in ensuring we meet our obligations to our customers, our staff and the law.

Jenny Jones Pensions Administrator, River Island
Why retailers choose Identity cloak

Handle all video footage requests inside Identity Cloak

CCTV camera footage of people in a grocery store with multiple heads redacted and one person in a yellow jumper and jeans left un-redacted.
Incident footage redaction

Quickly provide evidence for law enforcement or insurance

Identity Cloak automatically identifies people and tracks their movements. Have your staff process videos with a few clicks and get back to other tasks. 

  • Automated face blurring

  • Automated body blurring

  • Signage and ID tag masking

Image of a car park with 5 cars parked and their license plates redacted also showing a picture of a tool bar from facit's identity cloak software which shows "advanced detection" tools that can blur multiple items or surfaces.
Parking lot footage redaction

Speed up car fines dispute resolution with video evidence

Identity Cloak automatically blurs licence plates on parked and moving vehicles so that you can provide proof of violations in minutes.

  • One-click licence plate blurring

  • Effective for low-visibility footage

  • Supports fish-eye view footage blur

Image of multiple screens showing different environments with video redaction including license plates and heads within a software.
Live footage redaction

Stay compliant while monitoring stores for theft incidents

Identity Cloak Milestone Live plug-in blurs faces, licence plates, or bodies on live supervised footage, without impacting the recording.

  • One-click redaction setup

  • Customisable blur for each camera

  • Automatically un-blurs when alarm goes off

FAQs

You can review Identity Cloak features here. For additional information or to see Identity Cloak in action, set up a demo with our team.

Yes, Identity Cloak can be used on a shared device by different users.

Absolutely! The easiest way is to estimate the amount of video requests you expect to get in a year. Our pricing is can be customised to fit your video redaction needs on the Enterprise plan. Reach out to our team for help with choosing a plan.

Yes, Identity Cloak can be used across multiple stores, as a desktop solution or through integrations with video management solutions, such as XProtect from Milestone. Reach out to discuss your requirements with our team.

Processor: Intel Core i7 10th gen onwards
Graphics: NVIDIA T1000/A4000/RTX3050/RTX3060/RTX3090 or similar
RAM: 16 GB
Operating system: Windows 10/11 Pro
Storage: minimum 256GB SSD

You can download the latest NVIDIA Drivers here

Yes, we do. You'll also have access to support documentation, including video tutorials, and can reach out directly to our customer support team if you have any questions.

Start your 7-day free trial

Edit video footage of any duration. Export a watermarked clip up to 1 minute long.
  • Fill out a short form to kick off the trial

  • Have an email with download links sent to you

  • Install Identity Cloak on your desktop

  • Activate your trial and import your videos for redaction