23
Countries where Facit solutions are deployed
130+
Current customers
2
Technology patents granted
What makes Facit different
Innovative solutions. Constantly improved.
We continue optimising our products to match our customers’ changing needsThe first Facit product — a camera-agnostic suite of video analytics solutions — was based on our founder's PhD thesis. Then, one of our retail customers asked for a product that would help ensure general data protection regulation (GDPR) compliance, and Identity Cloak was born.
Since then, we've been optimising our solutions to help customers achieve their goals — quickly and efficiently.
For Identity Cloak, this means adding new features that speed up redaction — so that anyone can mask personal data in video footage in minutes .
Facit AI highlights
Facit milestones. From our first product to the latest updates.
Facit founded
We launch our first camera-based video analytics solution.
Lidl becomes Facit’s first video analytics customer
Ongoing improvements made to video analytics solutions to allow deployment on specialised embedded hardware.
Partnership with AXIS
Facit becomes an AXIS Global Partner.
Identity Cloak launch and Milestone Partnership
Launched one day before GDPR came into force, Identity Cloak is adopted by leading global online and grocery retailers.
Facit becomes a Milestone Global Partner
Milestone users can easily redact video footage for SARs and stay compliant with local regulations.
Identity Cloak patent granted
European Patent Office grants Facit a patent for the technology used in Identity Cloak.
System for detecting retail products patent granted
Facit solution for scan avoidance detection in cashier operated checkouts patent granted.
Joins the NVIDIA Inception programme
Programme designed to empower the world’s cutting-edge startups and help business evolve faster.
EcoVadis certification
Facit receives a Bronze award and a 90/100 Ethics score from EcoVadis.
Cyber Essentials Plus Certification
Facit demonstrates its commitment to keeping customer data secure and preventing breaches by completing the Cyber Essentials Plus certification process.
Milestone Live Launch
Now Milestone users can redact videos in real time for supervised footage, without affecting the recording.
Milestone User Management Launch Companies can now customise user permissions for viewing and exporting unredacted footage across their teams.
Partnership with Canon
Canon and Facit partner to bring video redaction technology to East Asia.
The Facit support team is proving to be a reliable and effective partner, to me and the Trust. The product does what it says it does and Facit continue to develop it after listening to our feedback. We are completely satisfied with our choice.
Ian Taylor
Head of Security, King's College Hospital NHS Foundation Trust
Identity Cloak’s screen recorder has been a blessing. It solves one of our biggest problems by standardising our CCTV footage so it’s viewable by recipients without technical headaches.
Thomas Bishop
Deputy Head of Security & Car Parking, The Royal Wolverhampton NHS Trust
Identity Cloak was the right tool for the job. We could process requests in-house and stay compliant while keeping the privacy of all individuals in our CCTV footage safe.
Kevin Spedding
Data Protection Coordinator, Witherslack
Senior management team
Adrian Crean
- Chair
Adrian is an experienced leader and Board director, with a proven track record in growing and developing successful businesses.
With 30 years' experience in data, analytics, technology and managed service solutions across a range of sectors, Adrian is passionate about working with the Facit team as they create great solutions for their customers.
Waqas Hassan
- Founder and CEO
- Ph.D. in Computer Vision
Waqas Hassan is an IT leader with 8+ years of experience in designing and developing applications for security, surveillance and retail analytics products.
He's an accomplished imaging and computer vision architect bringing together emerging technologies and innovative interfaces to enhance operational processes across a wide spectrum of applications.
Facit team members
Lauren O’Connor
- Head of Sales and Partnerships
Lauren, a seasoned tech industry veteran with 17+ years of experience, joined Facit in 2024.
She cultivates and nurtures strategic partnerships, empowering our partners to achieve their sales and revenue goals. By identifying and capitalising on mutual opportunities, she drives success for both our partners and Facit.
Patrick Gordon
- Business Development Manager
Patrick joined Facit in 2023, and has worked in business development for over 25 years.
Patrick has a deep comprehension of data governance, combined with an unwavering dedication to constant improvement, enables him to effectively support clients and drive positive results for both their businesses and customers.
Awais Rafique
- Solution Architect
- Masters in Computer Engineering
Awais has 10+ years of experience in image processing on desktop, cloud and embedded systems.
Having worked with manufacturers like AXIS on developing cutting-edge applications, Awais is shaping the Facit video analytics platform to deliver industry-leading levels of reliability and customer experience.
Ayesha Aziz
- Senior Product Manager
- Ph.D. in Engineering and Design
With 15+ years of industry experience, Ayesha is passionate about bringing innovative product ideas to life.
She has successfully delivered and maintained products in various industries. Her main areas of expertise are product strategy, design, usability research and omnichannel UX.
Tiyana Brandt
- Marketing Assistant
- Business and Sociology
Tiyana joined Facit in 2025 as a Marketing Assistant.
At Facit, she supports the delivery of marketing initiatives across digital channels, helping to raise brand visibility and engage key sectors.
She plays a key role in ensuring our brand messaging is consistent, creative, and aligned with our mission.