Track dwell time and people counts to find “honeypot” locations
Understand granular impact of layout changes across your venue
Set up alerts to improve customer experience
Uncover the unexpected ways your visitors interact with your displays and move through your venueOptimise each zone to increase dwell time and sales
Track visitor count and dwell time
Identify high-traffic and low-traffic areas
Measure visitor engagement with an object or product display
Increase efficiency of in-store promotions
Optimise location design and layout
Add POS data to understand what makes customers convert
Access a level of detail heat map software can’t matchSet up notifications to improve staff response. Measure the success of your current floor layout.
As opposed to heat maps that show aggregate data, Smart Zone helps understand how visitors behave in each zone.
Set up live notifications to alert staff of visitors in hard-to-monitor areas or when customers' dwell time exceeds a specific limit. You can also use live alerts for theft prevention.
Smart Zone add-on featureImmediately react when someone needs help. Ensure proper usage of your space.
Implementing Smart Zone video analyticsFacit video analytics solutions work on existing camera infrastructure and do not require installation of new hardware
Extracts analytics data that can be transferred to existing BI solutions
Notifications sent to your VMS or other hardware.
Facit video analytics solutions do not track any personal data and are fully compliant with privacy regulations.
For accurate results, use the matrix below:
Camera height 2.6m to 3m -> zone coverage area 5m x 5m
Camera height 3m to 5m -> zone coverage area 7m x 7m
Camera height 5m to 8m -> zone coverage area 10m x 10m
Easily install, scale and manage a solution customised for your existing CCTV network. For any venue layout or camera setup.We can help you find a cost-effective solution that will be easy to deploy and scale. Schedule your consultation today.
Smart Zone FAQs
Behaviour tracking software uses AI and machine learning modelling to analyse how shoppers move around a store and interact with displays.
This BI (business intelligence) is extracted from the behaviour tracking software and compiled into dashboards and reports. Businesses can then use this to make data backed decisions, increasing dwell time and sales.
Once a zone has been set, the software tracks behaviour in that specific area eg dwell time, movement around the zone and display engagement.
Businesses can have multiple zones in one store, and can monitor similar zones across multiple locations eg compare how “men’s t-shirts” section is performing across different stores?
Data from the behaviour tracking software can then be used to optimise operations, such as enhancing store layout and design, or the efficiency of promotions.