Learn where your customers or site visitors go once they enter your facility, what products or attractions they head for, where they spend longer periods of time, where purchases are made, or where they abandon their journey. Heatmap graphical reports give managers valuable insight into people's behaviour specific sites.
Facit Heatmap people tracking software gives you at-a-glance, colour-coded insights into what products or locations are acting as ‘honeypots’ so that you can tailor your merchandise layout plans or venue routing to reflect customer preferences.
Heatmap people tracking data is created at any installed CCTV camera location and subsequently combined with a floor plan visualisation that facilitates better analysis and understanding of ‘product’ placement, customer pathways and public thoroughfares.
Heatmap tracking software works cost-effectively over your current CCTV installation and enables you to maximise security camera investments by generating business intelligence, with minimal additional costs.
This sophisticated yet accessible people mapping visualisation software provides real-time information about customer/visitor behaviour, trends and patterns that is otherwise only accessible with expensive hardware solutions.